Customer Relationship Management (CRM) systems are software tools and platforms designed to help businesses manage their interactions and relationships with customers and potential customers. CRM systems enable organizations to streamline and automate various aspects of customer engagement, from sales and marketing to customer support and service. The primary goal of a CRM system is to improve customer satisfaction, retention, and overall business performance by providing a centralized and organized repository of customer information and facilitating better communication and collaboration with in the organization.